In 2015, Google released its Mobile-Friendly Update, also known as Mobilegeddon that focused on the mobile optimization & usability of sites.
#Website auditor update ranking factors update#
According to Google, this update was created to connect their local algorithms to traditional web algorithms and to provide better & more relevant local search results. It only affects those searches in which the user’s location plays an important role. Pigeon update, released in late 2014 is Google’s local algorithm which intends to improve the ranking factors based on location and distance. This means that the content on your website should be more natural or somewhat informal to be relevant to the intention of users’ searches. This algorithm is very important nowadays because most users use natural/everyday language to conduct searches on Google. While keywords still remain relevant, this algorithm helps websites rank higher on Google despite them not matching the exact search keyword. Hummingbird is another big Google update launched in 2013, designed to interpret the intention behind user search rather than matching words with the exact query keyword. If you want to beat up the Penguin update, you can always check your website with a backlink checker like SEO SpyGlass. This algorithm also can identify and impact those links that are either bought or obtained in order to rank higher on Google. Penguin is another major Google algorithm created in 2012, the goal of which is to down-rank sites that have spammy or irrelevant links with over-optimized anchor text.
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If you don’t want to lose your top rankings on Google, you can regularly check your website with a site crawler as SEO PowerSuite’s Website Auditor. The Panda update was rather significant at the time of its first launch, impacting millions of websites while influencing the development of more quality content on the internet. According to Google, the update impacted about 12% of the organic search results, and it mainly affected those websites that had weak content, high ad-to-content ratios, content farms, and other quality issues. Panda gives scores to websites, and that score is used as a ranking factor. Introduced in 2011, Panda is a Google update that aims to reduce the prevalence of duplicate or thin content in search results.
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10 Major Google Algorithm Updates Explained We created a list of 10 major updates with detailed information that will help you learn about the most important SEO changes of all time. While some of them are simple changes, others are big updates that make a significant difference. Google introduces algorithm changes and updates almost every day for the last 20 years.